TruckRight Insight

Are your leads going cold?

As we’ve all experienced, it’s not uncommon for you to get all these great leads in your ATS and then you work them a few times and if you don’t get in touch with them, you relegate them to the dusty corners of your ATS until you “remember” to follow up with them.

You’ve paid all this money for these leads and you’re only going to work them once?

Setting up automated email campaigns on events-based triggers are a great way to ensure that you’re working your leads more than once without adding more workload to your recruiting team. No contact in 30 days? Send an automated email or SMS telling them you’re still interested in talking about their future with your company. You already know their birthday, why not automate an email to everyone you didn’t hire wishing them a Happy Birthday? What about those that took a job elsewhere? We all know that turnover would be reduced by half if drivers stayed at their jobs for just the first 90 days They’re obviously not lost just because they took a job somewhere else. Automate your system to check in with them after they have started with a new company.

The ability to segment your leads based on geographical location, years of experience, equipment experience or route preferences allows you to follow up with drivers on a larger scale while keeping their specific preferences in mind. This gives your follow up communication not only a more personal touch, but the ability to entice them with lanes or benefits that matter to them most.

Automated emails and SMS messages are also a great way to engage the driver while you’re processing them and getting them ready for orientation. Automated touches as they hit certain recruiting milestones is a great way to keep checking in with the driver and letting them know they’re on their way to being approved for orientation. By the same token, automatically sending them an email if you don’t decide to hire them this time is a great personal touch.

Automation sounds so cold and detached in an industry built on relationships, but I know very few recruiters who have the time to individually send birthday emails to everyone they’ve talked to. Let it supplement your personal touches to create better efficiencies and greater engagement.

Want to communicate directly with another human being?

We're here for you:   1.855.932.9323 | sales@truckright.com


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Associations

TruckRight Packages
Recruiting ROI Comparison

Number of Trucks


TruckRight Enterprise $6.50

- TruckRight Pro $3.90

Truck Revenue/Mile
Maintenance/mile
Driver wage/mile
Benefits/burden cost %
Truck fuel usage mpg.
Fuel cost/mile
Profit/mile
Profit Loss from One Parked Truck
Average miles/day
Day cost of truck parked
Profit Loss from All Parked Trucks
Number of trucks parked/day
Total cost of parked trucks/day
Average parked truck savings (in days) from using TruckRight

TRUCKRIGHT ENTERPRISE MONTHLY SAVINGS
$1,087.11

TRUCKRIGHT PRO MONTHLY SAVINGS
$1,087.11

*Based on averages/month

Paper-based Filing
How much do you spend on paper-based filing?

Number of Trucks


Staffing
Benefit/burden cost %
Staffing cost/hour
Minutes/hour
Staffing cost/minute
Retrieving
Number of files reviewed/day
Time to review each file (minutes)
Average work days/month
Staffing cost/minute
Cost to review employee files
Handling
Preparing and filing time/document (minutes)
Number of documents/file
Staffing cost/minute
Staffing cost/month
Misfiled
Time spent finding a file that has been misfiled
Staffing cost/minute
Retrieving misfiled files
Storage
Floor space in sq/ft needed for one filing cabinet
Building occupancy price/square foot
File storage costs
Offsite storage cost
Storage cost
Faxing and Courier
Time to fax and retrieve documents (minutes)
Staffing cost/minute
Daily courier usage
Cost of courier usage
Work days/month
Faxing and courier costs/month

PAPER-BASED FILING IS VERY COSTLY $1,087.11

*Based on averages/month

Screening ROI
How much do you spend on screening drivers per hire?

ROI: $1,087.11
Total Annual Savings*


D.A.D Services
Total number of drivers in your fleet
Turnover %
Number of drivers screened per hire
Cost/month
Company Costings
Staffing hourly rate
Benefit/burden cost %
Total number of drivers in your fleet
Turnover %
Number of drivers screened per hire
Cost/month
Faxing and Courier
Time to fax and retrieve documents (minutes)
Staffing cost/minute
Daily courier usage
Cost of courier usage
Work days/month
Faxing and courier costs/month

TOTAL ANNUAL SAVINGS $1,087.11

*Based on averages/month

Compliance
How much do you spend on non-compliance?

Litigation Calculator


HOW MUCH ARE YOU WILLING TO RISK?

The true cost of an accident can be staggering. Besides direct costs, indirect costs like poor publicity, lost clients and lost productivity can take a toll. The average cost for a truck accident is $148,279, not including litigation. It would take an additional revenue of $7,413,950 to pay the accident costs, assuming an average profit margin of 2%. A study of over one million lines of data on truck violations discovered that over 28,000 trucking companies, representing over 200,000 trucks, operated with safety violations. The Federal Motor Carrier Safety Association’s (FMSCA) settlement for non-compliance was $36,262,097 in 2014 with an average fine of over $7,000 per case.